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The Elements of Graphic Design
in Packaging

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Color

Color plays a vital role in packaging as it can evoke certain emotions, make a product stand out on a shelf, and contribute to brand recognition.

Custom Color Palette

We can design color palettes for all your packages to achieve the complete brand images.
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Typography

The choice of fonts and how they are arranged can affect how information is perceived. It needs to be legible, attractive, and align with the brand's identity.

Typography

We can design color palettes for all your packages to achieve the complete brand images.
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Imagery

This includes illustrations, photography, icons, or logos used in packaging design. It should be visually appealing and help convey the product's features or benefits.

The detail

Contact us to design your illustrations, photography, icons, or logos used in packaging design.
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Shape & Form

This element refers to the overall shape and form of the package. Even though this might be more related to structural design, the graphic designer needs to consider it as it can affect the placement and arrangement of other graphic elements.

Custom Any Shape

We can design any shape for all your packages to achieve the complete brand images.
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Material

While typically a decision made by the product designer or manufacturer, the material chosen for the packaging can influence how the graphic design elements are implemented.

Material Selection

We can help you to select suitable and perfect materials for all your packages to achieve the complete brand images.
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Texture

The feel of the packaging can also play a role in the design process. Different printing methods can create different textures that can add to the overall experience of handling the package.

The detail

Contact us to design your illustrations, photography, icons, or logos used in packaging design.
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Branding Elements

This includes the logo, tagline, brand color schemes, and any other proprietary elements that make the brand recognizable. These need to be incorporated seamlessly into the design.

Custom branding

We can all brand stafffor all your packages to achieve the complete brand images.
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Information Design

This involves the presentation of information in a way that's easy to understand. It could involve the use of diagrams, infographics, or simply well-organized text.

Custom Infos

We can design all infos for all your packages to achieve the complete brand images.
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Interactive Elements

With the rise of technology, some packaging now includes QR codes, augmented reality markers, or other elements that interact with digital devices.

The detail

Contact us to design your interactive elements used in packaging design.
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Our process of graphic design

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Understanding Your Brand and Product

Gathering information about your brand, its values, target audience, and product. Identifying key brand elements that should be reflected in the packaging design.

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Market Research and Competitor Analysis

Studying existing market trends and the packaging design of competing brands. Understanding consumer behavior, preferences, and expectations.

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Conceptualization and Sketching Initial Designs

Brainstorming ideas and creating initial sketches or mood boards. Developing concepts that align with the brand, product, and research insights.

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Refinement of Designs Using Software Tools

Using graphic design software to refine sketches into detailed design concepts. Making design choices regarding color, typography, imagery, and other design elements.

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Presentation to Client and Gathering Feedback

Presenting the design concepts to clients. Gathering feedback and understanding the changes required.

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Revisions and Design Finalization

Making changes based on the feedback. Finalizing the design and preparing it for production.

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Prototype Creation and Testing

Creating a physical or digital prototype of the packaging with the final design. Testing the prototype under real-world conditions and possibly with target end-users.

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Final Adjustments and Production

Making any final adjustments based on prototype testing. Offer final sample for approval. Preparing and handing over the final design for large-scale production.

Trends in Packaging Graphic Design

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Minimalistic design
Simplified designs with clean lines, limited color palettes, and straightforward typography are trending. They communicate information clearly and quickly, aligning with consumers' increasing demand for simplicity and transparency.
Sustainable and Eco-Friendly Design
With growing concern for the environment, packaging designs are emphasizing sustainability. This may involve using earthy colors, imagery inspired by nature, or symbols that communicate the brand's commitment to eco-friendliness.
Storytelling Through Design
Packaging that tells a story, often about the brand's values, history, or the product itself, is becoming more prevalent. This can engage consumers on a deeper level and foster brand loyalty.
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